Mobile Codes Consortium – MC2
 |
|||
| Deutsche Telekom | Gavitec AG - mobile digit | Hewlett Packard Laboratories | |
| KPN | Neomedia Technologies | Nokia | |
| Publicis Group | Qualcomm | Telefónica O2 Europe | |
News
December 17, 2007:
Global mobile industry bodies GSMA and OMA commit to drive worldwide mobile barcodes standards
2D barcodes: The vision is already reality
A new use of an existing technology emerged 2 years ago in the Far East that could revolutionise and accelerate mobile internet adoption and, to a different extent, messaging and voice across the globe. For this to happen, the various stakeholders in the industry must coordinate over some key decisions.
Our goal is to create a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years.
Mission Statement and Resources
Read our mission statement in full, our standards discussion document, and slides presented by Publicis at our meeting in London on 27 February 2007.
Status
A second meeting with operators and handset companies in London in May 2007 elected the MC2's Steering Group, which adds major telecom players to the original initiating companies. There continues to be general positive acceptance that this is a technology that marketing organizations will welcome, which in turn will encourage consumer adoption; that the current fragmentation of standards in the market threatens the potential of the technology, so this group must act quickly if the technology is to become adopted; and that this is a technology that should be adopted, if only the practical implementation issues can be sorted out.
In Q3/4 2007, MC2 companies created initiatives that led to activities in the Open Mobile Alliance (OMA) and the GSM Association (GSMA) to accelerate mass mobile marketing using mobile codes.
Contact
For more information about the MC2, contact us at info AT mobilecodes.org